According to Apple CEO Tim Cook, Apple Music now has 13 million paying subscribers, up from 11 million users just two months ago. In a February interview, Eddy Cue and Craig Federighi said Apple Music had 11 million subscribers, suggesting impressive growth over the past 10 weeks.
Apple Music launched in more than 100 countries on June 30, 2015 and will see its first anniversary in two months. At its current growth rate, Apple Music is on track to have somewhere around 15 million subscribers, gaining significant ground on Spotify, which reported more than 20 million paying subscribers and 75 million active users in the weeks ahead of Apple Music’s debut.
Apple is planning to further broaden the services covered by Apple Music. The tech giant is planning to debut an Apple Music television show which stars Dr. Dre.
In terms of pricing, Apple Music costs $9.99 per month for individual users and $14.99 per month for a family plan that covers up to six users. Payment can be made the user’s iTunes account. Some tech analysts have attributed Apple Music’s success to the fact that it is connected to users’ iTunes accounts. Experts pointed out that a lot of of credit card information is already attached to an iTunes account, and this makes it easy for customers to subscribe to Apple services and purchase Apple’s contents.